Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half of what Vivo was paying annually for a five-year deal. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore.
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Friday, February 19, 2021
IPL 2021: Vivo to continue as sponsor as bids for transfer of rights not up to expectations, say BCCI source
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