The IPL digital rights went at a higher price than the TV as Viacom18 bought it for Rs 23,758 crore in comparison to Star India who won TV rights for Rs 23,575 crore. Reliance-owned Viacom-18 also won Australia, South Africa and United Kingdom rights. Times Internet have got MENA (Middle East North Africa) and the United States and the Rest of the World Rights.
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Tuesday, June 14, 2022
IPL Media Rights Auction: BCCI president Sourav Ganguly say Rs 48,000 crore value shows ‘how big game is in India’
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